Whether you’re selling homemade candles or top-of-the-line sneakers, your e-commerce site will need certain design elements to ensure its success. Here are just seven ways to upgrade your online web presence into something worthy of your brand!
1. Increase Your Image Quality
No one will want to buy your products if they’re posed against grainy or off-color backgrounds with bad lighting. Your images should be sharp and clear, and your products should be captured from multiple angles to give a sense of size, scale and detail. Hire a professional photographer if you aren’t a natural shutterbug. The expense will be comped through your increased sales.
2. Improve Your Site Navigation
There are many ways to usher customers around your website, including sidebars, category bars, drop-down menus and pop-up links. If one layout isn’t working for you, try another one. You can ask for customer feedback on your current site design if you aren’t sure how people feel about it.
3. Know Your Demographic
What kind of people shop at your website? What are their ages, genders, incomes, shopping habits and preferred social media networks? These answers should influence everything from your font size to your color scheme. For example, if you’re selling medical supplies to senior citizens, your site should have large, easy-to-read text with wide shopping buttons.
4. Simplify Your Shopping Cart
Studies have shown that complicated check-outs are one of the biggest reasons for cart abandonment. If you’re asking your customers to sign up, log in, create an account, take a survey or just click through a dozen pages to fill out their financial information, you’re increasing the chances of them getting frustrated and just walking away. Simplify your shopping cart design if you really want to improve your sales.
5. Rewrite Your Product Descriptions
Which of the following is more appealing to you?
A: Fuzzy socks. Black. Made of wool.
B: These delightful socks will be a warm and fuzzy addition to your winter wardrobe. They’ll match anything with their black color, and they can be worn all day without scratching or itching. Their wool is the softest thing that you’ll ever feel on your feet!
Good product descriptions can make or break a sale, so don’t be afraid to get a little flowery with your words. You never know when they’ll inspire a purchase.
6. Get Social
Social media is no longer a trend. It’s a legitimate force in the world of advertising, and it should be utilized by all e-commerce owners who are serious about their brand. Put social media buttons on your splash page; integrate links from sites like Twitter and Instagram; encourage your visitors to click, share, tweet and re-blog your content.
7. Advertise Sales
This may sound like a no-brainer, but you’d be surprised by how many business owners don’t think to advertise their deals and discounts. If you’re slashing prices, that information should be everywhere from email newsletters to the top banner of the website itself. You don’t want a customer to click anything without being reminded of the great sales that they could get!
These are just seven things to consider as you design or re-design your online business. If your sales, products or customer reviews aren’t quite where you’d like them to be, use these tips to create something better out of the ashes of your old website.